Today, nothing is more effective and affordable than SMS marketing to reach out to your customers and prospects. As per the recent statistics, almost 90% of the smartphone users read their text messages regularly. Moreover, they check them frequently: 42% of people check their text messages once a day, while 29% do it multiple times a day. Given this context, you must leverage the power of SMS marketing to connect with your target audience in an effective way. But how? Let’s find out!